PLG tips, weekly

What's working in product-led growth, for bootstrapped B2B founders.

Past issues

Most founders optimise the product before the first experience

2026-08-06

Plus an in-product AI guide that answers before users open a support ticket

Most teams measure activation wrong

2026-07-26

We killed a product this week before building it. The crowded market was not what decided it.

How Gamma hit $100M ARR with a team of 50

2026-07-22

Plus why low trial conversion is an acquisition problem, and honest numbers at early scale