SaaS Valuation Calculator
Enter your ARR, growth and retention to see what your SaaS company could sell for. The model uses SaaS Capital's published valuation formula and the current public SaaS multiple. Everything runs in your browser. Your numbers leave it only if you ask for the emailed breakdown. We do not store them.
Your numbers
Annual run-rate of subscription revenue. Leave out services and one-off fees.($2.0M ARR)
Compare this quarter's ARR with the same quarter last year.
Retention
Revenue today from customers who paid a year ago, divided by what they paid then. Upgrades and cancellations both count.
Revenue minus hosting, support and payment costs, as a share of revenue.
Profitability
Funding
Estimated valuation
$9.0M
4.5x ARR
Likely range
- Low
- $5.4M
- 2.7x
- Mid
- $9.0M
- 4.5x
- High
- $12.6M
- 6.3x
Most private SaaS deals in SaaS Capital's data closed within 40% of the model's baseline. The range shows that band.
What moves your number
- Profitability adds 0.3x to the multiple.
- Your growth matches a typical bootstrapped company.
- Your retention matches a typical bootstrapped company.
In this model, 10 more points of growth add 0.62x to the multiple. 10 more points of NRR add 0.44x.
A typical bootstrapped company grows 20% a year with 104% NRR. The model gives it 4.2x.
You have no investors, so the founding team owns all of this value.
Bootstrapped companies near your ARR
These bootstrapped companies shared their revenue in public. The figures are reported revenue. They are not valuations.
Email me this valuation
Get the full breakdown in your inbox. It includes your inputs, the range, the multiple, what moves your number, comparable companies and every source.
Building a bootstrapped SaaS company?
Founder Ventures works with bootstrapped B2B SaaS founders on distribution, pricing and growth. When you are ready to sell, we bring 70+ transactions of exit experience.
Apply to Founder VenturesHow the calculator works
Private SaaS companies usually sell for a multiple of annual recurring revenue (ARR). SaaS Capital fit a formula to 55 private valuation events. It predicts the multiple from three inputs: ARR growth, net revenue retention (NRR) and the public SaaS multiple.
SaaS Capital baseline formula
Multiple = -2.43 + 0.19 × SCI + 6.21 × growth + 4.38 × NRR
SCI is the SaaS Capital Index. It tracks the median ARR multiple of public B2B SaaS companies. The calculator uses 4.2x, the index value on September 30, 2026.
Profitability comes from Aventis Advisors data. In Q1 2023, profitable public SaaS companies traded at a median 7.8x revenue. Unprofitable ones traded at 6.7x. The calculator adds 8% to the multiple for profitable companies. It takes 8% off for companies that burn cash.
Gross margin works as a gate. The SaaS Capital model assumes a gross margin of at least 65%. Below that, the calculator stops the range at the midpoint.
Funding status does not change the formula. It picks the peer group for the comparison. SaaS Capital's latest benchmarks put the typical bootstrapped company at 20% growth and 104% NRR. The typical equity-backed company grows 25% with 101% NRR.
Monthly churn converts to NRR in two steps. First, monthly churn compounds into annual gross retention. Then the calculator adds 11 points, the SaaS Capital rule of thumb for expansion revenue.
Market benchmarks
- SaaS Capital predicted a 4.8x ARR multiple for bootstrapped companies and 5.3x for equity-backed companies in January 2025.
- Aventis Advisors puts the median private SaaS deal at 4.5x revenue across 543 deals since 2015. The middle half of those deals closed between 2.4x and 8.1x.
- The SaaS Capital Index fell from 7.0x at the start of 2025 to 4.2x on September 30, 2026. The formula passes that drop through to private estimates.
Limits
The SaaS Capital formula explains about a third of the variation in real deal prices (R² of 0.361). Buyers also weigh customer concentration, market size, the team and deal terms. Use the result to prepare for a conversation with a buyer or an advisor.
Frequently Asked Questions
How do you calculate a SaaS company's valuation?
Most private SaaS companies are valued as a multiple of ARR. The growth rate has the biggest effect on the multiple. Net revenue retention and the public SaaS market come next. This calculator uses the SaaS Capital formula, which combines all three.
What is a typical ARR multiple for a bootstrapped SaaS company?
SaaS Capital predicted 4.8x ARR for bootstrapped companies in January 2025. Aventis Advisors puts the median private SaaS deal at 4.5x revenue, and the middle half of deals closed between 2.4x and 8.1x. The public SaaS multiple has fallen from 7.0x to 4.2x since early 2025. The formula passes that drop through, so today's estimates come out lower.
Do bootstrapped SaaS companies sell for less than VC-backed ones?
On average, the gap is small. SaaS Capital predicted 4.8x ARR for bootstrapped companies and 5.3x for equity-backed ones. Faster growth explains most of the difference. A bootstrapped founding team also owns more of the company, so it often takes home more from the same sale.
What matters more for a SaaS valuation, growth or profit?
Growth matters more. In the SaaS Capital formula, 10 extra points of growth add 0.62x to the multiple. Profit still helps. Aventis Advisors found that profitable public SaaS companies traded at 7.8x revenue, against 6.7x for unprofitable ones.
Should I use ARR or total revenue?
Use run-rate ARR from subscriptions. Buyers give little credit for services, setup fees or hardware. SaaS Capital recommends that you value those lines separately, at a lower multiple.
How accurate is a SaaS valuation calculator?
It gives you a baseline. The SaaS Capital formula explains about a third of the variation in real deals. A majority of deals closed within 40% of its prediction. Customer concentration, market size and deal terms can move a real offer outside that band.
Sources
- SaaS Capital, What's Your SaaS Company Worth? (white paper, Q2 2024)
- SaaS Capital Index, data as of September 30, 2026
- SaaS Capital, 2025 Private SaaS Company Valuations
- SaaS Capital, 2026 Private B2B SaaS Company Growth Rate Benchmarks
- SaaS Capital, 2025 B2B SaaS Retention Benchmarks
- Aventis Advisors, SaaS Valuation Multiples (August 2026)
- Acquire.com, Biannual Acquisition Multiples Report (February 2023)