Pricing Breakdown
Plausible Analytics Pricing 2026: Plans, Costs & Free Tier
A plain-English breakdown of Plausible Analytics pricing in 2026: how the pageview-based plans work, real monthly costs, whether there's a free tier, and cheaper indie alternatives.
Free tier: No
Plausible has no free-forever plan. You get a 30-day free trial with no credit card required, and the open-source version can be self-hosted at no license cost.
| Plan | Price | Best for |
|---|---|---|
| 10k pageviews | ~$9 per month (billed yearly) | Personal sites, side projects, early-stage products |
| 100k pageviews | ~$19 per month (billed yearly) | Growing SaaS sites and small marketing sites |
| 1M pageviews | ~$69 per month (billed yearly) | Established products with real traffic |
| 10M+ pageviews | ~$169+ per month (billed yearly) | High-traffic sites and larger teams |
| Self-Hosted (Open Source) | $0 license (AGPL) | Teams that want zero license cost and full data control |
Watch out for
- ! Pricing scales with monthly pageviews, so a traffic spike can bump you into the next tier
- ! There is no free-forever plan — after the 30-day trial you must pick a paid tier or self-host
- ! Self-hosting is free of license fees but you absorb ops: server, upgrades, and backups
- ! Annual billing is required to hit the lowest advertised prices; monthly billing costs more
> Prices below are indicative and were last checked on the date in the
> frontmatter. Plausible prices by monthly pageview volume and updates its tiers
> over time, so always confirm current pricing on plausible.io before committing.
How Plausible Analytics pricing works
Plausible Analytics pricing is usage-based: you pay by the number of monthly
pageviews you track, and the price rises as your traffic grows. This is the single
most important thing to understand about the model. Plausible does not charge per
seat or per site — every plan includes unlimited team members and unlimited
domains, and every feature is available on every tier. You are paying for pageview
volume, nothing else. That keeps the pricing page legible: pick the tier that
covers your traffic and you are done.
The open-source engine underneath is free. Plausible is licensed under the AGPL, so
anyone can self-host the full product and pay only for the server it runs on. The
hosted service exists for teams that would rather not run analytics infrastructure
themselves.
Plan-by-plan breakdown
Plausible's tiers are defined by monthly pageview ceilings. The prices below are the
lower, annual-billing rates; monthly billing costs more.
10k pageviews starts at roughly $9/month billed yearly and covers up to 10,000
monthly pageviews. This suits personal sites, side projects, and early-stage
products. Even at this entry tier you get the full feature set, unlimited sites, and
unlimited team seats.
100k pageviews runs about $19/month billed yearly for up to 100,000 monthly
pageviews. This is where most growing SaaS sites and small marketing sites land. The
feature set is identical to every other tier.
1M pageviews costs roughly $69/month billed yearly for up to 1,000,000 monthly
pageviews, aimed at established products with real traffic. You still get unlimited
sites and seats plus EU-based data hosting and full data ownership.
10M+ pageviews starts around $169/month billed yearly and scales linearly beyond
that. High-traffic sites can request custom volumes above 10 million pageviews.
Crucially, there is no metered per-event surcharge — you move up a tier, you do not
get billed for individual overages.
Self-Hosted (Open Source) is free of license fees. You run Plausible under the
AGPL on your own server and pay only for that infrastructure. You get the full engine
with no feature gating and complete data residency, in exchange for owning the
operations: upgrades, backups, and scaling.
Hidden costs to watch
The main things to model are tier creep and the missing free tier. Because pricing
scales with pageviews, a traffic spike — a launch, a viral post, a seasonal peak —
can bump you into the next tier for that billing period, so leave headroom when you
choose a plan. There is no free-forever option: once the 30-day trial ends you must
pick a paid tier or self-host. And the lowest advertised prices assume annual
billing; paying monthly costs more. If you self-host to avoid the subscription,
remember the real cost is operational — you absorb the server, upgrades, and
backups yourself.
Cheaper and indie alternatives
Plausible is already the privacy-first, bootstrapped option in analytics, so the
cheaper paths here are mostly about self-hosting or picking a leaner open-source peer.
- Umami is the closest open-source peer. It is free to self-host, with a managed
- GoatCounter is free for personal use and donation-supported. Best for personal
- Fathom Analytics is the most direct paid competitor, starting around $15/month
- Simple Analytics starts around $19/month and takes the same cookie-free,
Is Plausible Analytics pricing worth it?
For most bootstrapped SaaS founders, yes. The common tiers cost $9-19/month, include
every feature with no per-seat charges, and give you privacy-friendly, cookie-free
analytics you can read in under a minute. Compared with Google Analytics, you trade
"free" for a lightweight tool that skips cookie banners, loads faster, and keeps your
data in the EU. If you would rather not pay a subscription and have ops capacity, the
open-source build is free apart from your server. The main reason to look elsewhere
is if a free hosted option like GoatCounter or self-hosted Umami already covers your
needs.
For the full picture on how Plausible built a profitable, bootstrapped analytics
business, read the Plausible company profile. To see how it
stacks up against the incumbent, see
Plausible vs Google Analytics, and for the
strategy behind this pricing model, read the
Plausible pricing teardown.
Frequently Asked Questions
How much does Plausible Analytics cost in 2026?
Plausible Analytics pricing starts at roughly $9/month for up to 10,000 monthly
pageviews when billed yearly. The 100,000-pageview tier runs about $19/month, 1
million pageviews about $69/month, and 10 million or more from roughly $169/month,
scaling linearly with traffic. Every tier includes all features, unlimited sites,
and unlimited team members — you pay only for pageview volume. Prices are indicative
and were last checked on 2026-07-12.
Does Plausible have a free tier?
No. Plausible has no free-forever plan. Instead it offers a 30-day free trial that
requires no credit card, and the open-source version can be self-hosted at no
license cost (you pay only for your own server). This is a deliberate choice:
skipping a free tier keeps the bootstrapped business profitable without a sales team.
How does Plausible pricing work?
Plausible uses usage-based pricing tied to monthly pageviews. You pick a tier that
covers your traffic, and the price rises as pageviews increase. It does not charge
per seat or per site, so you can add unlimited team members and track unlimited
domains on any plan. This aligns the price with the value you get rather than the
size of your team.
Is Plausible cheaper than Google Analytics?
Google Analytics is free to use, so Plausible is not cheaper in dollars. But GA's
real cost is data privacy, cookie banners, and complexity. Plausible charges
~$9-19/month for most small sites in exchange for a lightweight, cookie-free,
GDPR-friendly tool that loads faster and takes minutes to read. For founders who
value privacy and simplicity, that trade is usually worth it.
Can you self-host Plausible for free?
Yes. Plausible is open-source under the AGPL license, so you can self-host the full
analytics engine at no license cost. You pay only for the server it runs on and take
on the operational work — upgrades, backups, and scaling. Self-hosting suits teams
that need strict data residency or already run their own infrastructure.
Is Plausible pricing worth it for a bootstrapped SaaS?
For most bootstrapped SaaS founders, yes. The common tiers cost $9-19/month, include
every feature with no seat charges, and give you privacy-friendly analytics you can
actually read. If you would rather not pay a subscription and have ops capacity,
self-hosting is free apart from your server. The main reason to look elsewhere is if
a free hosted option like GoatCounter or self-hosted Umami covers your needs.
Cheaper & indie alternatives
Is it worth it?
Plausible is worth it for founders who want privacy-friendly, cookie-free analytics with pricing that scales on pageviews instead of seats. Most bootstrapped SaaS sites land in the $9-19/month range. If you have ops capacity, self-hosting the open-source build is free apart from your server.
Frequently Asked Questions
How much does Plausible Analytics cost in 2026?
Plausible Analytics pricing starts at roughly $9/month for up to 10,000 monthly pageviews when billed yearly. The 100,000-pageview tier runs about $19/month, 1 million pageviews about $69/month, and 10 million or more from roughly $169/month, scaling linearly with traffic. Every tier includes all features, unlimited sites, and unlimited team members — you pay only for pageview volume. Prices are indicative and were last checked on 2026-07-12.
Does Plausible have a free tier?
No. Plausible has no free-forever plan. Instead it offers a 30-day free trial that requires no credit card, and the open-source version can be self-hosted at no license cost (you pay only for your own server). This is a deliberate choice: skipping a free tier keeps the bootstrapped business profitable without a sales team.
How does Plausible pricing work?
Plausible uses usage-based pricing tied to monthly pageviews. You pick a tier that covers your traffic, and the price rises as pageviews increase. It does not charge per seat or per site, so you can add unlimited team members and track unlimited domains on any plan. This aligns the price with the value you get rather than the size of your team.
Is Plausible cheaper than Google Analytics?
Google Analytics is free to use, so Plausible is not cheaper in dollars. But GA's real cost is data privacy, cookie banners, and complexity. Plausible charges ~$9-19/month for most small sites in exchange for a lightweight, cookie-free, GDPR-friendly tool that loads faster and takes minutes to read. For founders who value privacy and simplicity, that trade is usually worth it.
Can you self-host Plausible for free?
Yes. Plausible is open-source under the AGPL license, so you can self-host the full analytics engine at no license cost. You pay only for the server it runs on and take on the operational work — upgrades, backups, and scaling. Self-hosting suits teams that need strict data residency or already run their own infrastructure.
Is Plausible pricing worth it for a bootstrapped SaaS?
For most bootstrapped SaaS founders, yes. The common tiers cost $9-19/month, include every feature with no seat charges, and give you privacy-friendly analytics you can actually read. If you would rather not pay a subscription and have ops capacity, self-hosting is free apart from your server. The main reason to look elsewhere is if a free hosted option like GoatCounter or self-hosted Umami covers your needs.